Connecting systems
Software, hardware, data and users do not work together. We bring them into one continuous production workflow.
Consulting for Media, Visualization and Production Workflows
Complex production processes.
Clear digital solutions.
We analyse, build and integrate digital production solutions where visualization, media, software, hardware and realtime technology meet.
Many years of production and consulting experience Automotive · Transportation · Industry · Design · Film and media
Analyse
Requirements, current processes, fit-gap analysis and decision papers that hold up.
Build
Pipeline tools, APIs, databases and automation in Python and C++.
Integrate
XR systems, tracking, display systems and realtime infrastructure in daily operation.
Selected clients
- Porsche
- BMW
- Mercedes-Benz
- Audi
- Volkswagen
- Ferrari
- Bentley Motors
- Rolls Royce
- BMW Mini
- Marken Film
- BMW Motorrad
- Skoda
- Seat
- Das Werk
- Opel
- Ford
- Nissan
- Mitsubishi Motor
- Scholz And Friends
- Hyundai
- Kia
- NIO
- Daimler
- MAN
- Silber Film
- Scania
- MTU
- ZF
- Magna Steyr
- KNSK
- MBTech
- Bertrand
- Bombardier
- Siemens Mobility
- Springer und Jakobi
- Schindler
- SMS Group
- GEA
- Claas
- 3D Company
- Peri
- BSH
- EVAC
- Merck
- PPG
- Wörwag
- Hemmelrath
- Samuel Heath
- Kreuzer Design
- Capgemini
- Symetri
- ADS
What we solve
The problems clients bring to us
Few enquiries start with a finished specification. Most start with a process that no longer holds up.
Automating processes
Steps are repeated by hand after every model update. We replace them with tools, APIs, databases and batch processing.
Evaluating technology
A platform decision is due. We gather the requirements, compare the options and deliver a basis for the decision rather than an opinion.
Making realtime productive
Realtime rendering and XR work in the test, but not in daily use. We move them into stable, repeatable business processes.
Reviewing and approving media safely
Material travels through the company by link and email, approvals cannot be traced. We gather the requirements, compare the platforms and support the rollout.
Anchoring knowledge in the team
New software is in place but nobody uses it. We train on the client's real data and stay involved until it runs in production.
Services
From analysis to productive operation
Six service areas that regularly overlap in projects. We work across every phase, but we also take on individual stages.
“Which platform fits our workflow – and what does the wrong decision cost us?”
Consulting & Solution Design
Discovery workshops, requirements analysis, fit-gap analysis, vendor comparison, solution architecture and technical project management.
- Requirements catalogue
- Fit-gap matrix
- Target architecture
- Proof of concept
“Our design reviews take too long and every variant has to be re-rendered.”
Visualization & Realtime
Realtime rendering, design review and configurators – plus content creation: industrial films, product animation, marketing material and trade fair, showroom and POS applications.
- Shorter review cycles
- Industrial film and animation
- Trade fair, showroom, POS
- Digital twin
“Frame.io is being replaced. What comes next – and how do we get there safely?”
Media & Production Workflows
We evaluate platforms for media review, dailies and approval, examine rights and security requirements and support selection, trial operation and migration – with the same method we apply to any other system decision.
- Requirements catalogue
- Platform comparison
- Migration concept
- Trial operation
“After every data release someone spends two days doing the same thing by hand.”
Software Development & Automation
Python and C++, Qt/PySide, plugins, pipeline tools, CAD data preparation, database interfaces and APIs – plus IoT and automation with Node-RED, MQTT, Modbus and custom sensors.
- VRED and Maya plugins
- Render manager
- CAD-to-realtime pipeline
- IoT and device control
- AI automation
“The VR rig is installed, but it keeps failing during reviews.”
System Integration & XR
System architecture, GPU and workstation sizing, virtual seating bucks and ergonomics labs, tracking, multi-user systems, powerwalls and colour management infrastructure.
- Varjo XR3 · Vive · XTAL
- OptiTrack · A.R.T.
- Hand and finger tracking
- CAN bus integration
“The licences are running, but the team still works the way it always did.”
Training & Enablement
VRED basic and advanced, Maya, Blender, Unreal Engine, Godot Engine, Python for automation and colour management – plus Adobe After Effects, Photoshop and InDesign for design and UX teams.
- VRED · Maya · Blender
- Unreal · Godot
- Python
- On the client's own data
Industries
Where we know the processes
Five core industries where we know the data situation, the approval routes and the usual bottlenecks from our own project work.
Core industry
Automotive
Design visualization, VRED, VR design review, configurators, colour and material management, CAD and PLM-adjacent data preparation.
Core industryTransportation
Commercial vehicles, rail, bus, aviation and marine: large CAD datasets, variants, ergonomics, VR reviews and engineering collaboration.
Core industryIndustrial & Manufacturing
Machinery and plant, technical animation, assembly visualization, service and training applications, digital twin, data integration.
Core industryProduct Design
Design review, colour and material decisions, visual prototyping, product configuration, realtime presentation and rendering pipeline.
Core industryFilm, TV & Post-production
Rooted in Hamburg film and commercial production, today mainly the assessment and rollout of review and approval processes.
MoreFurther industries
Architecture, Construction & Engineering, Media & Content Production, Defence, Maritime & Complex Systems, Training & Education, Agriculture & Smart Infrastructure.
Technologies
What we work with
Grouped by purpose, not presented as a wall of logos. Every technology here comes with a use case and a service behind it.
Visualization & DCC
- Autodesk VRED
- Autodesk Maya
- Autodesk Alias
- Unreal Engine
- Unity
- Godot Engine
- Blender
- Rhino
- 3ds Max
Development
- Python
- C++
- Qt / PySide
- JavaScript
- REST APIs
- PostgreSQL
- Client-server architectures
CAD & Data Preparation
- STEP
- CATIA
- Navisworks
- Reality Capture
- GLTF / GLB
- FBX
- Tessellation, mesh optimisation
XR & Tracking
- Varjo XR3
- HTC Vive Pro
- XTAL
- OptiTrack
- A.R.T.
- Leap Motion
- Manus Meta Gloves
- OpenXR
Material & Colour
- AXF materials
- PBR and Substance materials
- Shader development
- Colour management
- Display and print calibration
- Virtual light booth
- OCIO, ACES
Automation & IoT
- Node-RED
- MQTT
- Modbus
- CAN bus
- ESP32 / ESPHome
- Sensors and relay control
- Raspberry Pi, Arduino
AI & Image Processing
- Stable Diffusion
- ComfyUI
- FLUX.1
- Midjourney
- Adobe Firefly
- DALL·E 3
- Batch processing
Infrastructure
- Workstations, GPU systems
- Distributed render systems
- Powerwall and cluster
- Linux, Windows
- AWS, Azure, on-premises
- Networking
- Licence servers
About digital crafted
Technical depth from day-to-day production
digital crafted is a technically minded consulting and production company for visualization, media and digital workflows. We support companies from the first requirements analysis through proof of concept and implementation to training and productive rollout.
The company was founded by Hendrik Budde. He combines many years of hands-on production and consulting experience with a working knowledge of software, hardware, realtime technology and complex business processes.
Career
- Founder, Project & Technology Lead digital crafted GmbH
- Senior Technical Consultant, Project Lead Autodesk
- Senior Visualization Specialist, Project Lead EDAG – feynsinn
- CGI Artist, employed and freelance Albert Bauer, Das Werk, Marken Film and others – Hamburg
- Mechanical engineering, Hamburg University of Technology
- Colour and material management through to powerwall, display and print calibration
- Virtual seating bucks and ergonomics labs with tracking, CAN bus and hand capture
- Training for design and engineering departments across Europe
- Based in Wedel near Hamburg, working across Germany and internationally
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STEP 01
Understand
Record processes, systems and people involved – on site, not from a questionnaire.
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STEP 02
Analyse
Set current against target, name the gaps and the risks.
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STEP 03
Design
Target architecture, decision paper and a plan that can actually be carried out.
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STEP 04
Implement
Development, integration, testing and commissioning together with the client's team.
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STEP 05
Enable
Training, documentation and handover, so operation runs without us.
Let us analyse your workflow together.
Whether it is new software, a realtime pipeline, an XR system, a media review platform or bespoke automation – the first step is a clear technical assessment.